TitleTowards microaggregation of log files for Web usage mining in B2C e-commerce
Publication TypeConference Paper
Year of Publication2009
AuthorsNavarro G, Torra V
Conference NameThe 28th North American Fuzzy Information Processing Society Annual Conference (NAFIPS2009)
PublisherIEEE
Conference LocationCincinnati, USA
Pagination1-6
Date Published14/06/2009
ISBN Number978-1-4244-4575-2
Keywordsmicroaggregation, Privacy, Web Mining
Abstract

An important trend for e-commerce sites is to be able to provide a personalized experience for the consumer, and there has been an increasing research interest in Web usage mining techniques to that end. One of the current problems of Web usage mining deals with privacy and anonymity. The data it uses, contains sensitive information that should be protected. We introduce the microaggregation of Web usage data to ensure its anonymity and privacy while maintaining its usefulness for usage mining.